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Product & Service Mix

Levels of a Product

Levels of a Product Image Levels of a Product Image

Benefit

  • The fundamental need or want that consumers satisfy by consuming the product or service.

Generic Product

  • A basic version of the product containing only those attributes or characteristics absolutely necessary for its functioning but with no distinguishing features.

Expected Product

  • A set of attributes or characteristics that buyers normally expect and agree to when they purchase a product.

Augmented Product

  • A set of attributes or characteristics that buyers normally expect and agree to when they purchase a product.

Potential Product

  • All the augmentations and transformations that a product might ultimately undergo in the future.

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