Product & Service Mix

Levels of a Product

Benefit

• The fundamental need or want that consumers satisfy by consuming the product or service.

Generic Product

• A basic version of the product containing only those attributes or characteristics absolutely necessary for its functioning but with no distinguishing features.

Expected Product

• A set of attributes or characteristics that buyers normally expect and agree to when they purchase a product.

Augmented Product

• A set of attributes or characteristics that buyers normally expect and agree to when they purchase a product.

Potential Product

• All the augmentations and transformations that a product might ultimately undergo in the future.