Product & Service Mix
Levels of a Product
Benefit
- The fundamental need or want that consumers satisfy by consuming the product or service.
Generic Product
- A basic version of the product containing only those attributes or characteristics absolutely necessary for its functioning but with no distinguishing features.
Expected Product
- A set of attributes or characteristics that buyers normally expect and agree to when they purchase a product.
Augmented Product
- A set of attributes or characteristics that buyers normally expect and agree to when they purchase a product.
Potential Product
- All the augmentations and transformations that a product might ultimately undergo in the future.
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