Market Analysis
SWOT Analysis
SWOT ("Strengths, Weaknesses, Opportunities, Threats") Analysis is a tool to define a product for a specific market.
Porter's Five Forces
Porter's Five Forces is a tool to analyze the competition in a specific market.
Current competition
- How many competitors are there?
- How big are they?
- How many products do they have?
- How much do they charge for their products/services?
Potential competition
- How easy is it to enter the market?
- Is there place for new competitors?
- How much would it cost to enter the market?
- How long would it take to enter the market?
Substitute products
- Are there any substitute products?
- How much do they cost?
- How many people use them?
Supplier power
- How many suppliers are there?
- How big are they?
- How many products do they have?
- How much do they charge for their products/services?
Customer power
- How many customers are there?
- How big are they?
- How many products do they buy?
- How much do they pay for the products/services?
Kraljic Matrix
Kraljic Matrix is a tool to analyze the suppliers in a specific market.
Strategic items
- High profit impact
- High supply risk
- Development of long-term relationships
- Collaboration & Innovation
- Natural scarcity
Leverage items
- High profit impact
- Low supply risk
- Full purchasing power
- Targeted pricing strategies
- Abundant supply
Bottleneck items
- Low profit impact
- High supply risk
- Low control of suppliers
- Innovation & Production Substitution
- Production-based scarcity
Non-critical items
- Low profit impact
- Low supply risk
- Standardization & Simplification
- Process efficiency
- Abundant supply
Ansoff Matrix
Ansoff Matrix is a tool to analyze the growth of a company.
Market penetration
- LEAST RISK
- Sell more of the same product to the same market
- Increase market share
Market development
- LEAST RISK
- Sell the same product to a new market
- Enter new markets
Product development
- MEDIUM RISK
- Sell a new product to the same market
- Develop new products
Diversification
- HIGHEST RISK
- Sell a new product to a new market
- Enter new markets with new products
PESTEL Analysis
PESTEL ("Political, Economic, Social, Technological, Environmental, Legal") Analysis is a tool to analyze the macro-environment of a company.
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