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Production Definition

NRDC Matrix

NRDC Matrix is a tool to precisly define a product for a buyer.

NRDC Matrix Image NRDC Matrix Image

BCG Matrix

BCG ("Boston Consulting Group") Matrix is a tool to define a product for a specific market.

BCG Matrix Image BCG Matrix Image

Stars

  • high market share
  • high market growth
  • high profit
  • high investment

Cash Cows

  • high market share
  • low market growth
  • high profit
  • low investment

Question Marks

  • low market share
  • high market growth
  • low profit
  • high investment

Dogs

  • low market share
  • low market growth
  • low profit
  • low investment

Product Life Cycle

Product Life Cycle Image Product Life Cycle Image

Price Specification

When it comes to pricing, our product can have 4 different prices:

  • BEST: the price the seller wants (usually highest price - MDO).
  • LEAST: the price the buyer wants (usually the lowest price - LAA)
  • LESS: a reduced price (first alternative
    • BATNA).
  • USEFUL: a price that is useful for both parties (best alternative - BATNA).

QCDSESD

QCDSESD is a tool to define a product for a specific market.

Quality

  • What is the quality of our product?
  • How is it assured?
  • What are the quality standards?

Cost

NOT THE SAME AS PRICE SPECIFICATION

  • What is the cost of our product?
  • What is the cost of our product compared to the competition?

Delivery

  • What is the delivery time of our product?
  • Can it be improved?

Safety

  • What are the safety standards of our product?
  • Should there be any concerns about safety?
  • How can we improve safety?

Environment

  • What is the impact of our product on the environment?
  • How can we improve the impact of our product on the environment?
  • What are the environmental standards?
  • What are the environmental regulations?

Satisfaction

  • What is the satisfaction of our customers?
  • How is it measured?
  • Is it accurate?
  • How can we improve it?
  • What are the customer satisfaction standards?

Diplomacy

  • What are the relations with the customers?
  • How do we contact customers?
  • How do we communicate with customers?
  • How do we negotiate with customers?
  • How do we solve problems with customers?

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